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Hock Seng is an importer, exporter and distributor of fast-moving consumer goods. With our humble beginnings back in 1970s, we have grown rapidly and extensively in the consumer goods business.

Hock Seng is now one of the leading distributor in the dry goods sector in Singapore. We provide customized sales, marketing and logistics solutions to our clients and principals since 1980s and we currently service more than 3000 delivery points in the FMCG sector.

Companies we currently represent includes:

  • Procter and Gamble
  • Ferrero

Since the 1980s, Hock Seng has also marketed its own brands, distributing these to various regions worldwide such as Australia, Indian Sub-continent, Middle-East, North Asia, Pacific Islands and also Southeast Asia.

Hock Seng is committed to bring market leadership to your brands.

  • A pro-active business partnership
  • Customized solutions to suit your business needs
  • A commitment to deliver on your objectives



Coverage of Market

Our team markets and distributes to over 3000 retail outlets. Our region-wide distribution networks include:

  • Departmental Stores
  • Supermarket
  • Mini Marts
  • Newstands
  • Medical Halls
  • Restaurants
  • Entertainment Venue
  • Food Courts / Catering Services
  • Hypermarket
  • Convenience Stores
  • Petrol Marts
  • Pharmacies
  • Hotels
  • Schools
  • Wholesales etc.

We also offered a one stop service for our clients from International Procurement to consolidation services to various regions worldwide such as Australia, Indian Sub-continent, Middle-East, North Asia, Pacific Islands and also Southeast Asia.

 

Vision
To be recognized as the most preferred provider of supply chain solutions in our field, offering warehousing, distribution and other services to the highest standards thereby enhancing the value and competitive advantage of our products and Principal's products to the customers. We aspire to be the leading food and beverage company, providing premium quality products to the consumer.

Mission
To provide the most efficient, innovative and cost effective distribution through teamwork, planning and training and to enhance the wealth of our employees and shareholders through the constant pursuit of excellence for our customers and Principals.

Values

We are committed to our customers, principals, employees and shareholders in attaining the highest standards through focusing on these core values:

  • Continuous Improvement
  • Customer Driven
  • Excellent Service
  • Profitability and Growth
  • Flexibility
  • Innovation
  • Teamwork